If you want an alternative to reputable health magazines, look no further than What Doctors Don’t Tell You (WDDTY) - the winner, once again, thanks to assiduous astroturfing, of a “people’s choice” award for most popular website in the Health category.
This paean to quackery is published in the UK by US expatriate Lynne McTaggart and her husband Bryan Hubbard. Its editorial panel is a rogues’ gallery of “alternative” practitioners, several of whom are no longer licensed to practice medicine. It’s now being published in the US.
Originally by subscription only, WDDTY’s editors promised to offer a well-researched independent critique of medical practice and never to take advertising, in order to stay pure.
The former went by the wayside at roughly Issue 1, whose opening headline was “A Shot In The Dark: The measles vaccine in all its forms doesn't really work.” The latter was jettisoned when the magazine relaunched in a glossy “lifestyle” format in September 2012 to sell directly through mainstream outlets such as newsagents and supermarkets.
It was this relaunch which brought WDDTY to wider skeptical notice.